10/11/2011

when the Jets do go with a third jersey

jets jerseyPart of the problem with trying to come up with a new-but-iconic look for the jets jerseys is that they don't have anything nearly as iconic as those old Senators barber poles in their history. On top of that, the Jets' original looks were more-or-less borrowed from the Rangers.
All the fuss only for that? That redesign does not deserve teasers and whatnot. It is an okay design at best, just an Edge-ified 1990's Jets jersey with a darker shade of blue and some almost-invisible accent colors. Many Icethetics designers could have done this or better, and they don't get the star spotlight that Mr. Barrette gets. And worst of all, in my opinion, is the crest. It looks too simple, with just a wordmark in a circle, like it was done in 10 minutes. Taking out the winnipeg jets jersey in the original logo is not simplifying it, it is denaturing it.

I do like it, but I worry that if the Jets do go with a jersey that is similar to their old ones, they will just go that way and the new jerseys and everything they have done for a new franchise will be lost. I like that the old Jets are being remembered, but they are not this team. I want this team to continue to have its own identity and not go back to a franchise that they aren't. There are too many teams that come out with throw back cheap winnipeg jets jersey that end up coming back and being their "new" identity. Since I don't see the Jets as the same franchise they were in the 90's, I really don't ever want to see this jersey on them. As much as I do like it. I like the balance of old and new - just because it's simple doesn't mean Jacob didn't work hard. Subtlety can be tough. Not sure how I feel about the missing jet. I didn't like the text shading when I first saw it, but it's growing on me. I'm curious as to why he went with a dark third and not white. Winnipeg was on of the few teams that prized the white over the dark jerseys.

Brief word to the whiners: Knocking this jersey for its "lack of originality" is like knocking the Leafs for their third Cheap Jerseys. The point is for it to be a throwback design with modern updates. He's not reinventing the wheel here. And to every person that feels the need to tell us all that you could've done this... here's my question: Why didn't you then?No one's calling it perfect — least of all me — but at least appreciate it for what it is. An effort to start a movement. It worked once. Why not again? And I'm sorry for the "whiners" crack, but that is kind of what some of you are doing.

So there's a lot less to work with in the first place, but the fact that the logo doesn't include a jet seems like a miss. The longest-serving Jets logo, 1973-1990 I believe, included a jet in a circle. The new Jets' primary mark is a jet in a circle. There's your link between old and new right there. With all the pains they've gone through to link the new Jets identity with the RCAF, I'm hoping a future 3rd Hockey Jerseys resembles the '48 RCAF Flyers to a degree. But those Senators 3rds are beautiful, I'll give you that.

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